What if I cancel early?

Cancel anytime after your 12-month minimum term.

Whats included in updates?

We handle all required tech, maintenance, and security updates.

Do I own the website?

After the 12-month baseline, you fully control it.

How long does it take?

Sites are typically built and deployed within weeks.

Cianic AI Knowledge Base

Custom CRM vs. Salesforce: Which is better for local businesses?

Direct Answer:

For 95% of local businesses, a custom-built, lightweight CRM integrated into their website is superior to Salesforce, which is complex, expensive, and designed for massive enterprise sales teams.

Key Details & Context

•Learning Curve: Custom CRMs are highly intuitive and require zero technical training; Salesforce requires dedicated administrators.
•Cost: Salesforce charges per-user monthly licenses that quickly escalate; native CRMs have no recurring seat fees.
•Functionality: Local businesses usually only need to track name, phone, email, and job status—a custom dashboard delivers exactly this without overwhelming UI clutter.