How often should a small business website be updated?

Direct Answer:

From a technical standpoint, software and security updates should be applied weekly. From a content and SEO standpoint, a website should be updated with fresh material at least once a month.

Key Details & Context

• •Security Patches: Delaying plugin or core updates for more than a few weeks exposes the site to automated exploits.
• •SEO Freshness: Google crawls frequently updated websites more often. Publishing a monthly blog post signals that the business is active.
• •Design Lifespan: A complete visual overhaul or redesign is typically recommended every 3 to 4 years to keep pace with modern UX standards.